Museum artwork becomes interactive
If you visit a museum and see a painting on the wall that catches
your attention, do you ever want to know more about it? Chances
are you want to know more than the bit of information on the
card affixed to the wall next to the picture. That little card
probably tells you who painted the picture, maybe when, where
and the medium.
But you want to know more. Who was the artist? What did he
think about? What did the artist want to accomplish with his
work? What did others think about him? Was he at the height
of his creativity with this work or just at the beginning of
his career?
The questions are endless and the little card is silent.
To find out more, you would have to find someone on the museum
staff or go to a book or nowadays, go to the Internet.
To make it easy for you to find out more about art and artists,
the Amarillo Museum of Art has embarked on the Marcus Project,
which aims to bring images, audio and video information to the
viewer via computers and the Internet.
The museum plans to document its permanent collection and current
exhibits and turn that information into educational materials,
said Jacob Breeden, curator of education.
He completed his first round of training in September, learning
to use specialized software, called Pachyderm, which offers
layers of information to viewers in media-rich form.
Breeden expects the first interactive feature on the www.amarilloart.org
Web site to be available near the end of November.
"It will relate to Four Artists -- Four Directions, the
current featured exhibition," he said.
The art museum's participation in the project is through the
Edward and Betty Marcus Digital Education Project for Art Museums.
Some other museums participating in the project are the Dallas
Museum of Art, the Kimbell Art Museum and the Nasher Sculpture
Center. Project members can share content they develop independently.
On the professional side, the Marcus Project offers the opportunity
to create a research library using the resources of all Texas
art museums, Breeden said.
On the education side, Breeden said he hopes educators will
use programming developed through the Marcus Project to enhance
fine arts education.
For lay viewers, project work will allow him to add interactive
content, high resolution images, audio and video and the museum's
Web site.
Don't misunderstand. Breeden doesn't want Internet accessibility
to keep people from visiting the museum. Rather, he believes
technology can enhance and extend the museum experience. Maybe
one can look at exhibits before a visit, then visit them in
person, then maybe answer questions that arose during a visit
through use of the museum's Web site, he said.
The New Media Consortium, an Austin-based group of more than
200 universities, museums, research centers and foundations
manages the entire project for the Marcus Foundation.
Dr. Larry Johnson, chief executive officer of the consortium,
said people see art in museums, but every exhibit is put together
based on information such as letters from the artist and books
that are available to the curators, but not generally available
to people who are not art historians or curators.
"The Internet lets them share that information and adds
useful context to the work," Johnson said.
It answers such questions as who were the artist's friends?
What influenced him? What was happening in the world?, he said.
The vast majority of museums are embracing the concept of using
the Internet to add content, he said.
However, some are also using the Internet to connect people
socially, Johnson said.
It can be used to connect people who might be potential donors,
docents or volunteers, he said.