MySpace.com operator Fox Interactive
runs into problems
SAN JOSE, Calif. Despite supercharged growth in the 18 months
since News Corp. created Fox Interactive a now 1,400-employee
unit that oversees Fox's Web sites, including MySpace the division
isn't having the best of fall seasons.
In the latest sign of problems, chief operating officer Mark
Jung quietly stepped down earlier this week, just nine months
after his appointment. Jung had co-founded and was CEO of video
gaming company IGN Entertainment, which was sold to Fox in September
2005 for $650 million in cash.
Fox Interactive CEO Ross Levinsohn, in an interview with the
Mercury News Thursday, said that Jung, whom he called a "very
good friend," is an "entrepreneur at heart" who
left Fox for personal reasons. "Mark decided it was time
to move on," he said, "but we have tremendous bench
strength so hopefully we won't miss a beat."
Jung could not be reached for comment. Levinsohn said he is
stepping into the role of COO for now. "I'll just have
a couple more people reporting to me," he said.
Fox Interactive has had other problems this year. It is seeing
a slowdown in the domestic growth of its biggest Web property,
the social networking service MySpace, which has 55 million
active users, the company says.
According to the Web-tracking service Nielsen/NetRatings, the
number of unique U.S. visitors to MySpace fell from 49.2 million
in August to 47.2 million in September.
Greg Sterling, a digital media analyst in Oakland, said, "Double
or triple-digit growth is hard to maintain, but some of the
things that propelled MySpace to such enormous popularity may
be changing. MySpace has now morphed into more of a portal.
The kind of cutting-edge buzz that once defined it has diminished
somewhat. And there's a lot more competition."
"Certainly, you aren't going to continue to grow at the
rate of 60 million users every few years," Levinsohn pointed
out. "We're running out of people (who will register for
the service) in this country, but we're just starting to launch
sites internationally. We just launched in London a couple of
months ago and we're already up to 6 million users and adding
17,000 people every day."
It's an encouraging start, but Sterling said MySpace is taking
on established leaders elsewhere, and they may not budge. "People
may prefer their homegrown sites to an American company,"
he said. "And cultural differences can't be underestimated.
It's not simply the case that MySpace can show up and experience
the same growth and usage that they have here."
Fox was also miffed when search giant Google quickly and quietly
acquired the video sharing service YouTube last month for $1.65
billion. Though Fox has its own video-sharing service, MySpace
Video, representatives had spoken with YouTube earlier in the
year about a possible deal.
"I don't think we would have spent $1.6 billion to acquire
YouTube," he said. But, he added, "If you're going
to run a (sale) process of one of the hottest companies on the
Internet, you should do that openly. There's no advantage to
shareholders to do these things in private. You don't necessarily
get the best value in the market. If it were out being shopped,
maybe it could have sold for $2 billion."